Not ONE but TWO Tarte Shape Tape Foundations are Headed Our Way!

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Tarte just surprised us tonight by adding two new Shape Tape foundations to the Ulta Beauty Website (launching on 1/21 online and 2/4 in-stores).

Shape Tape Matte ($39) "provides the same full coverage as its concealing predecessor Double Duty Beauty Shape Tape Contour Concealer - it smooths over pores & imperfections with rich, airbrushed full coverage that dries to a flawless matte finish using a unique, concealer-inspired wand. The formula absorbs oil & shine while leaving skin creaseless, hydrated, free of flakiness or cakiness & helping to improve skin health with every application."

Skinvigorating Ingredients:
  • Vitamin E: A natural preservative that also works as an emollient & antioxidant
  • Mineral pigments: Soothe & soften skin

Dermatologist tested. Hypoallergenic. Waterproof. Longwear. Vegan. Oil-free. Talc-free. Alcohol-free.


Shape Tape Hydrating ($39) "Tarte Double Duty Beauty Shape Tape Hydrating Foundation provides the same rich, creamy full coverage as Double Duty Beauty Shape Tape Contour Concealer in a skin-smoothing, weightless gel. The collagen & hyaluronic acid-packed formula is like a drink of H2O for your skin, continuously hydrating while helping to plump skin & refine pores for 12 hours, without creasing or caking."

Skinvigorating Ingredients:
  • Biopolymer filling spheres: Expanding spheres help smooth surface imperfections while promoting water retention & hydration
  • Hyaluronic acid: Naturally-occurring ingredient in the human body which delivers moisture, firmness & suppleness to skin
  • Collagen: Helps plump the appearance of fine lines & wrinkles
  • Barley extract: Helps restore the lipid barrier to smooth over fine lines & wrinkles
  • Dermal filler: Cross-linked hyaluronic acid that works overtime to help restore skin volume & smoothness
  • Vitamin C: Antioxidant free radical fighter that helps prevent premature signs of aging & brightens skin
  • Amazonian clay: Nature's most perfect ingredient for better, longer, truer wear

Hypoallergenic. Tarte 12-hour power. Oil-free. Dermatologist tested.


Will you be getting one of these when they launch? I can't wait to try them! 


Coming soon to Ulta Beauty (Shape Tape Matte) & (Shape Tape Hydrating)


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